Spencerian script

Spencer, inspired by the forms that he saw of smooth pebbles in a stream, aimed to create a graceful script to resemble those shapes.

Spencer never saw the great success that his penmanship style enjoyed because he died in 1864, but his sons took upon themselves the mission of bringing their late father's dream to fruition.

Spencerian script became the standard across the United States and remained so until the 1920s when the spreading popularity of the typewriter rendered its use as a prime method of business communication obsolete.

In the Spencerian Method, complicated capital letters were written in a series of strokes without moving the pen away from the paper as it was meant to be rhythmic and comfortable.

Even though Robinson said he also wrote/made the original script form for the logo alongside Frank Ridge in a court case in 1914, one of Louis Madarasz's pupils claims that the man himself said to him that he made it during the height of his mail-order business for Robinson or Ridge and forgot about it as Coca-Cola had a relatively small and slow start.