[3] According to Visit Scotland, this region includes the area between the Highlands to the west, Aberdeenshire in the east and extending south to the Cairngorms National Park.
George Smith was the first licensee in Speyside, in 1824, and his small operation at Upper Drumin in the Glen Livet valley eventually grew into the massive Glenlivet enterprise.
[8] In addition to providing jobs and income for barley farmers and distillery employees in the region, whisky production has helped improve tourism.
[14] The Association also stated that the industry supported 40,000 jobs and accounted for over £4 billion in exports for Scotland; the specific benefits for Speyside were not provided.
[9] In 2017, tourism in the Moray Speyside area increased significantly, by 50,000 visitors, primarily because of the appeal of the Malt Whisky Trail in the region.
American indie band, Bon Iver, released a song entitled "Speyside" on September 20, 2024 as the first single to a forthcoming EP.