Tom Holland stars as Peter Parker / Spider-Man, alongside Michael Keaton, Jon Favreau, Gwyneth Paltrow, Zendaya, Donald Glover, Jacob Batalon, Laura Harrier, Tony Revolori, Bokeem Woodbine, Tyne Daly, Marisa Tomei, and Robert Downey Jr.

Following the Battle of New York in 2012,[a] Adrian Toomes and his salvage company are contracted to clean up the city, but their operation is taken over by the Department of Damage Control (DODC), a partnership between Tony Stark and the U.S. government.

[64][69] Faculty at Parker's high school include: Kenneth Choi, who previously played Jim Morita in the MCU, as Jim's descendant Principal Morita;[66][70] Hannibal Buress as Coach Wilson,[71] the school's gym teacher, who he described as "one of the dumbass characters that don't realize [Parker is] Spider-Man";[72][73] Martin Starr, who reprises his previously unnamed role from The Incredible Hulk (2008),[74] as Mr. Harrington,[66] a teacher and academic decathlon coach;[75][76] Selenis Leyva as Ms. Warren;[77][78] Tunde Adebimpe as Mr. Cobbwell;[64] and John Penick as Mr.

[99] Marvel Studios would explore opportunities to integrate MCU characters into future Spider-Man films, which Sony Pictures would continue to finance, distribute, and have final creative control over.

[124] By early June 2015, Levine and Melfi had become the favorites to direct the film, with Daley and Goldstein and Jon Watts also in consideration,[125] while Feige and Pascal narrowed the actors considered to Holland and Rowe, with both screen-testing with Downey again.

[10] The Russos "were pretty vocal about who [sic] [they] wanted for the part", pushing to cast an actor close to the age of Peter Parker to differentiate from the previous portrayals.

[21] Before getting the job of director, Watts created images of Nick Fury as Parker's mentor in the story in early "mood reels" saying, "I don't know what the situation would be, but that would be a person he'd want to get in trouble with.

[133] It was this aspect of the film that had initially got Watts interested in directing it, as he had already been looking to make a coming-of-age story when he heard that the new Spider-Man would be younger than previous incarnations.

[141] He noted that the sharing between the studios was done with "good faith" in order "to have more toys to play with as we put together a story",[7] and that "the agreement was that it is very much a Sony Pictures movie... we are the creative producers.

[155] Additionally, Marvel made a conscious decision to mostly avoid including or referencing characters who appeared in previous Spider-Man films, outside of major ones like Peter and May Parker, and Flash Thompson.

[168] Casting continued after the start of production, with the inclusion of Isabella Amara, Jorge Lendeborg Jr., Josie Totah,[80] Hannibal Buress,[72] Selenis Leyva,[77] Abraham Attah,[84] Michael Mando,[68] Tyne Daly,[48] Garcelle Beauvais, Tiffany Espensen,[62] and Angourie Rice in unspecified roles,[86] with Bokeem Woodbine joining as an additional villain.

[73] By September 2016, Jon Favreau was reprising his role as Happy Hogan from the Iron Man series,[22] and filming concluded in Atlanta and moved to New York City.

[21][180] In March 2017, Harrier said the film was undergoing re-shoots,[181] and Evans was set to appear as Steve Rogers / Captain America in an instructional fitness video.

He added that the writers were "giddy when we first came up with [that twist], because it's taking the obvious tension of meeting the father of the girl that you have a crush on, and multiplying it by 1,000, when you also realize he's the guy you've been trying to stop the whole time.

[199] Watts, Holland, Batalon, Harrier, Revolori, and Zendaya appeared at the 2016 San Diego Comic-Con to show an exclusive clip of the film,[36][200] which also had a panel at Comic Con Experience 2016.

[203] Shawn Robbins, chief analyst at BoxOffice.com, noted that the new Justice League trailer had received more Twitter mentions in that week but there was "clearer enthusiasm for Spider-Man".

[206] The domestic poster was criticized for its "floating head" style,[210][215] which offers "a chaotic mess of people looking in different directions, with little sense of what the film will deliver".

[215] Dan Auty for GameSpot called it a "star studded hot mess",[215] while Vanity Fair's Katey Rich felt the poster was "too bogged down by the many different threads of the Marvel universe to highlight anything that's made Spider-Man: Homecoming seem special so far".

[217] The promos see Holland, Downey Jr., and Favreau reprise their roles from the film, with cameo appearances from Stan Lee, DJ Khaled, Tim Duncan, Magic Johnson, and Cari Champion.

[220][221] That month, Sony released a mobile app allowing users to "access" Parker's phone and "view his photos, videos, text messages, and hear voicemails from his friends".

[224] On June 28, in partnership with Thinkmodo, a promotional prank was released in which Spider-Man (stuntman Chris Silcox) dropped from the ceiling in a coffee shop to scare customers; the video also featured a cameo appearance from Lee.

[225] Sony also partnered with the mobile app Holo to let users add 3D holograms of Spider-Man, with Holland's voice and lines from the film, to real-world photos and videos.

[228] Other promotions included Audi and Dell (both also had product placement in the film), Pizza Hut, General Mills, Synchrony Bank, MovieTickets.com, Goodwill, Baskin-Robbins, Dunkin' Donuts, Danone Waters, Panasonic Batteries, M&M's, Mondelez, Asus, Bimbo, Jetstar, KEF, Kellogg's, Lieferheld, PepsiCo, Plus, Roady, Snickers, Sony Mobile, Oppo, Optus, and Doritos.

[229] Marketing of the film in China included partnering with Momo, iQiyi, Tencent QQ, Baidu, Mizone, CapitaLand, Xiaomi, HTC, and corporate parent Sony.

[230] Spider-Man: Homecoming held its world premiere at the TCL Chinese Theatre in Hollywood, Los Angeles, on June 28, 2017,[232] and was released in the United Kingdom on July 5.

[247] Deadline Hollywood calculated the film's net profit as $200.1 million, accounting for production budgets, marketing, talent participations, and other costs; box office grosses and home media revenues placed it seventh on their list of 2017's "Most Valuable Blockbusters".

The website's critical consensus reads, "Spider-Man: Homecoming does whatever a second reboot can, delivering a colorful, fun adventure that fits snugly in the sprawling MCU without getting bogged down in franchise-building.

[103] Mike Ryan at Uproxx felt Homecoming was the best Spider-Man film yet, specifically praising the light tone, younger and more optimistic portrayal of Parker, and Keaton's performance—Ryan named the Vulture twist reveal as one of his favorite scenes in the MCU.

"[271] Richard Roeper of the Chicago Sun-Times called the film unique and refreshing, praising its lower stakes and focus on the character's school life.

[275] Mick LaSalle, writing for the San Francisco Chronicle, said the film was a "pretty good Spider-Man movie" that "breaks no new ground", not exploring the human side of the character enough and instead focusing on action that is not thrilling.