Spiffits are a group of branded products, launched in April 1989 as the first complete line of pre-moistened household cleaning towelettes.
The Spiffits towelettes were manufactured by DowBrands, the consumer products division of the Dow Chemical Company at the time.
The ad campaign featured animated Spiffits "spokesboxes", produced using single-frame stop-motion filming techniques and moldable rubber box puppets, considered an innovative animation technique at the time.
Ironically, Spiffits, DowBrands, and Henderson Advertising have all disappeared from the American marketing landscape, however the legacy of pre-moistened cleaning towels has flourished and become a staple in many of America's homes today.
In 1998, Dow disposed of the primary components of its consumer products division to S. C. Johnson & Son, Inc. for US$1.125 billion.