It was the continuation of the Austin, Texas-based public-access television cable TV show called The Reel Deal.

[2] There were five main film critic contributors to the website, collectively known as the Spill Crew: Korey Coleman, Chris Cox, Martin Thomas, C. Robert Cargill, and Tony Guerrero.

[5] The show began in Austin, Texas, as a live call-in format cable access television program from the same local channel where Alex Jones of Infowars and Matt Dillahunty of The Atheist Experience also emerged, developing a strong fan base locally.

[6] Korey Coleman tried experimenting with short animated versions of movie reviews, which were uploaded onto YouTube.

MIVA owned the website, handling the marketing, design and logistics of the site, while letting Korey and the other members of Spill.com create content independently.