[2][3] To reach non-tech-savvy parents as potential buyers, full-color advertisements were run in magazines like Good Housekeeping, Better Homes and Gardens and Newsweek.

[2] Robert Nason Baker of advertising agency Harold Cabot & Co., Boston designed the company logo and the multicoloured stripe that appeared on all printed material.

Kidwriter, a storybook authoring tool and the first word processor ever designed and developed specifically for children, was created by Jim and Jack Pejsa, who also developed Movie Creator (licensed by Spinnaker to Fisher Price Corp.) an 8-track video and 3-track music production and editing workshop for children.

[9][10] Telarium focused on prime quality text and published eight adventures, partly in cooperation with established writers like Michael Crichton, Byron Preiss, Ray Bradbury, and Arthur C. Clarke.

By December 1984 Spinnaker had established seven product lines, with the Fisher-Price and Telarium/Windham Classics brands comprising more than ten titles each.

Software was originally based in San Mateo, California, with the UK Head office in Mytchett, Surrey.

WindowWorks and other Windows titles in the Betterworking series tripled Spinnaker's revenues and positioned it to acquire the pfs brand from SPC.

In January 1991 Spinnaker bought the PFS line of business applications from Software Publishing Corporation, creators of Harvard Graphics.

[13] Employees of Spinnaker over the years included: Video executive Chris Deering, Network Associate's CEO Bill Larson, TV news producer Andrew Sugg,[14] author Seth Godin, shark Kevin O'Leary, and comedy writer John Bowman [15]