Spire was founded by two Covenant College alumni, Ben Wagner and David Nielson, as the brainchild of their senior project in 2010.
The site quickly developed into an expanding social media platform, gaining significant traction at South by Southwest in 2011.
The company's mission was "to connect the world through healthy competition, to focus current passions and to inspire new exploration."
When members sign up, they were encouraged to build their network of followers in a similar way to other social media like Facebook or Twitter.
[6] These points can be redeemed for rewards from companies that encourage an active lifestyle (e.g. health food stores and outdoor equipment outfitters).