Hooter College student Chuck (Chuck McQuary) has decided academics aren't going to get him anywhere in life, so he's taken to managing a band his classmates have formed called The Splitz, which consists of lead singer Joan (Patti Lee), guitarist Gina (Robin Johnson) and drummer Susie (Barbara Bingham).

The Splitz struggle to make a name for themselves and resort to playing in dive bars where the patrons are more interested in boozing and brawling than appreciating the music.

Meanwhile, the evil Dean Hunta (Shirley Stoler) informs the heads of three sororities that they'll have to compete in a trio of events to determine who's going to lose their house to make way for a new sewage treatment plant.

When asked if she has an axe to grind with the Phi Beta sorority, the Dean replies that it's “just another act of random, senseless violence perpetrated against the underdogs.” At the first competition, a soccer game, Gina is disgusted to see the way that Phi Beta's Midge (Amelia David) and her peers are being trampled by their competitors, so she gets into the game herself and the other Splitz quickly follow suit.

They lure him into women's clothing and snap a series of photos of him, which they send to the Dean with instructions that she's to let the Phi Betas make their own rules for the forthcoming tournaments.

At the wrestling match, the Phi Betas make the Sigma Phis don skimpy lingerie, and they win the game when one of the ladies’ bras pops off, leaving her dazed and easily pinned.