Glenn left college his senior year at the University of Chicago because of financial issues.

[2] In the credo section of Sponsor's first issue, president and publisher Glenn stated five reasons of objectivity for his magazine.

Two, "to sort out the four broadcast advertising mediums -AM, FM, TV, FAX -in their present -day perspective."

Sponsor editorials exercised focus on sound TV and radio practices, creation of a television ad bureau, a revitalized radio ad bureau, improved research, and media buying professionalism.

While in production Sponsor would occasionally run series not directly connected to broadcasting or advertising.

[citation needed] Harcourt, Brace & World acquired Ojibway Press in April 1968 and, after being in circulation for 22 years, Sponsor ceased publication in May 1968 citing falling advertising revenues.