On February 13, 2018, a takeover by Highlight Communications AG was completed.
[3] At the Annual General Meeting 2019, the change of name to Sport1 Medien AG was resolved.
The change was entered in the Commercial Register of the City of Munich (HRB 148 760) on January 2, 2020 and thus became effective.
The change of name is also accompanied by a change in the Company's purpose, which was also resolved by the Annual General Meeting in July last year and is now more strongly aligned to the Company's activities in the digital sector.
Beyond the activities of Sport1, the Sport1 Medien AG corporate portfolio includes MAGIC SPORTS MEDIA as a marketing company in the betting, poker, casino and lottery sectors, Match IQ as the full-service sports event and consulting agency for associations, leagues and clubs for internationalization, match day management and the organization of friendly matches, tournaments, training camps and trips abroad, PLAZAMEDIA in the sports and entertainment area for media channels and LEITMOTIF as consulting unit for companies and brands.