SportVU was created in 2005 by scientists, Gal Oz and Miky Tamir, who had a background in missile tracking and advanced optical recognition.
SportVU was featured at national trade shows NAB 2007, in Las Vegas,[6] and International Broadcasting Convention 2007, in Amsterdam.
[10] At the start of the 2010-2011 NBA season, four teams were contracted to use SportVU, the Dallas Mavericks, Houston Rockets, Oklahoma City Thunder and San Antonio Spurs.
[15] Beginning in the 2016-2017 season, STATS was used as France's Ligue de Football Professionnel's official data and tracking provider.
At the 10th annual MIT Sloan Sports Analytics Conference in 2016, STATS's own Director of Data Science and his team was awarded for their contributions to a research paper on the prediction of shot outcomes in tennis.