It started in France in 2003[2] as a free monthly and in March 2004 as a weekly.

The London edition started on 29 September 2006,[2] the first of its type in the UK and was sold to talkSPORT owners UTV Media (now Wireless Group) in 2009.

It was given to commuters outside London Underground and railway stations on Friday mornings and was also available in sports clubs and centres as well as hotels.

In 2011 the magazine launched an iPad app version, with the full print edition available for download each week plus video and audio features.

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