Players buy and sell shares in sport stars using £10,000 of virtual cash that they are given to play with.
Each week players of the game are given dividends for the shares they own based on how much press coverage the sport stars they hold shares in got that week in a number of London-based daily newspaper sport sections, web sites and BBC Radio Five Live news reports.
Sportdaq and its sister website Celebdaq were both closed on 26 February 2010, as part of a series of cuts to the BBC's online services.
[1] Relaunch In 2021 the creator of the new CelebDAQ announced plans to recreate SportDAQ with similar ideas to the original.
The first player to break the £1 billion mark and win a Roman Abramovich icon did so in February 2007.