It is broadcast FTA on DTT in Italy channel 60 on Mux DFree, in HD in HbbTV mode and streaming.

The channel's origins stem after the decision of the Italian Competition Authority, an Italian organism that checks positions of privileges at favour of a firm, to subordinate the creation of SKY Italia to the transfer of the frequencies of the two analogue codified channels possessed by Tele+, Tele+Bianco and Tele+Nero.

The financier Tarak Ben Ammar bought the frequencies in collaboration with the satellite channel Eurosport.

The frequencies became of property at 51% of the Holland Coordinator and Service, Tarak Ben Ammar's firm, and at 49% of the TF1 Group, principal commercial French TV channel, which also owns Eurosport.

Starting from 6 January 2006 Sportitalia entered in SKY Italia platform and from 16 May 2006 stopped the analogue transmissions.