The group's mission has expanded from an economic development sports commission to its current focus on physical activity and health in the Richmond, Virginia area — creating and executing large participatory events, training teams and free group exercise classes, youth and fitness clubs.
[10] The organization has started a program to certify schools and businesses that excel in increasing physical activity for their students and employees.
Active RVA's success is assessed by a number of community indicators, giving the region a "C" grade for its overall fitness programs.
These advocates send e-mails, show up at public hearings, write letters and organize support for biking and pedestrian improvements in their neighborhoods.
In 2014, there were 10,000 youth that took part in the Kids Challenge running and walking incentive program at elementary schools throughout the Richmond region.
[16] A particular emphasis is placed on outreach to underserved schools by offering grants and support to encourage participation in specific programs.