SIDs are generally responsible for a number of external publicity efforts by an athletics department.
This ranges from updating and maintaining the content on the school's athletics website and social media accounts to statistics management to historical records keeping.
The College Sports Information Directors of America (CoSIDA) provides an organizational structure for SIDs at all collegiate levels in the United States and Canada.
[2] CoSIDA also provides career resources for potential SIDs such as job postings and résumé exchanges.
[3] Some schools offer academic programming aimed at training future sports information directors.