Sportsbet is an online gambling company owned by Flutter Entertainment, primarily targeting the Australian market.

Sportsbet is headquartered in Melbourne and seeks to operate within the boundaries set by multiple Australian regulatory authorities at a federal and state level.

This regulation involves varying restrictions on products and promotional activities that can be offered by licensed corporate bookmakers in Australia.

In May 2009, 51% was acquired by Paddy Power, who continued brand name and company operation as a separate entity, while offering additional services.

[9] On 6 March 2019, Paddy Power Bet Fair announced that it would rebrand as Flutter Entertainment, pending shareholder approval at the company's annual general meeting in May.

[17] Seven days later, the same newspaper reported that Sportsbet had published filters on Snapchat that, whilst they could only be used by people over the age of eighteen, could be shared with underage users after the images had been generated.

[18] The Snapchat advertising was condemned by numerous Australian federal politicians, including Monique Ryan, Sarah Hanson-Young, Andrew Wilkie and Kate Chaney.