Sportsnet World is a Canadian English language discretionary digital cable and satellite specialty channel owned by Rogers Sports & Media, a subsidiary of Rogers Communications operating as a national sports channel complementing the Sportsnet group of regional sports networks.
In 2011, Rogers acquired the stake of Setanta relaunching the channel to its current name.
Although operating under a pay-per-view licence, Setanta acted as a pay television service, with a 24-hour commercial-free schedule, rather than a pay-per-view service where customers are prompted to pay a price for each individual event.
Rogers later applied to the Canadian Radio-television and Telecommunications Commission (CRTC) for a category 2 digital licence which was approved on July 15, 2008, under the name Sportsnet 2.
The change was intended to allow the channel to be cross-promoted through other Sportsnet properties; the change came alongside a larger, overall rebranding of the Rogers Sportsnet group of channels launched the same day.