The app was available on Android and iOS, competing with Twitter Spaces and Clubhouse in the social media segment.

In late March 2021, Spotify acquired Betty Labs for $50 million and announced plans to rebrand the app with a broader focus on sports, music, and pop culture.

The fund aimed to provide a monetization path for podcasters integrating Greenroom into their verified Spotify accounts.

[11][12] Greenroom allowed users to create or join a room, which, in the context of the application, was a virtual space for real-time voice chats.

[13][14] By October 2021, Spotify had a variety of partnered creators aimed at boosting traffic and validating its vertically integrated podcast model.

Simultaneously, the company recruited creators from various social channels to grow Greenroom's audience while also promoting its integration with Spotify and Anchor.