[7] In July 2015, Gimlet announced it would add the option to pay for membership, a decision motivated by a desire to diversify revenue streams to include more than advertising.

[8] Gimlet then hired Blumberg's spouse and former Rachel Maddow Show producer Nazanin Rafsanjani to explore other ways to diversify the company's revenue.

[5] Rafsanjani spearheads Gimlet Creative, a wing of the company that "creates highly produced narrative audio in partnership with brands.

[12] In September 2017, British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company.

[15][16] One month later, 75% of staff at Gimlet Media went public with their union campaign, signing cards and seeking voluntary recognition.

[35] In October 2015, it was announced that the podcast Science Vs, hosted by Australian science journalist Wendy Zukerman, would move to Gimlet Media[36][37] after previously being produced by the Australian Broadcasting Corporation (ABC) as part of ABC Radio's First Run digital-first podcast program.

[46] In June 2017, it was announced that the podcast The Pitch, hosted by Josh Muccio, would move to Gimlet Media[27] after previously being produced independently.

[48] Mogul is produced by Gimlet in collaboration with Loud Speakers Network and premiered on Spotify on April 27, 2017, with a general release via other channels on June 16, 2017.

The series is a six-episode documentary podcast that tells the story of Violator's Chris Lighty and his career as a music executive.

[51]" A second season of Mogul exploring the growth of Southern hip hop premiered on September 18, 2019, with new host Brandon Jenkins.

[52] Hosted by journalists Jack Hitt and Chenjerai Kumanyika, Uncivil confronts the official version of the Civil War with previously-untold stories about covert operations, corruption, resistance, mutiny, counterfeiting, and more, looking to trace their effect to the modern political climate.

Uncivil's premiere episode "The Raid" won a 2017 Peabody Award for News, Radio, Podcast, and Public Service Programming.

[55] Hosted by Rachel Ward, Chompers is a twice daily show designed to help kids develop good tooth brushing habits.

The show is designed to help kids brushing for the full two minutes that dentists recommend by integrating jokes, riddles, stories, fun facts, silly songs and more.

The scripted series was created by Kevin Christopher Snipes, directed by Mimi O'Donnell, and features characters voiced by Noah Galvin, Ari'el Stachel, Christine Baranski, Shohreh Aghdashloo, Samira Wiley, and Matthew Rhys.

The series focuses on Bridget, a stay at home mother with a husband in rehab, who begins vishing over the phone for a sketchy identity theft company to make ends meet.

Vogt and Goldman previously worked on WNYC's On The Media before creating and hosting the technology and culture podcast TLDR.

[75] In February 2017, Variety reported that Richard Linklater was attached to direct a movie based on the Reply All episode "Man of the People".

[77][78] In addition to Linklater and Downey, three members of the Reply All team signed on as co-producers, including PJ Vogt, Tim Howard, and Chris Giliberti.

In episode 23, on January 19, 2017, Ward announced that she would be moving on to another Gimlet project and the show was then replaced by Flora Lichtman's Every Little Thing.

[33] Featured individuals included Abbi Jacobson of Broad City, Ted Allen of the Food Network, and writer Dan Savage.

Through documentary-style storytelling, the podcast shares Blumberg's experience building Gimlet Media from an idea through to a startup business.

[95][96] While the initial podcast subject of the development of Gimlet Media is routinely addressed, subsequent seasons have featured an array of different startups and business personalities, including American Apparel founder Dov Charney, venture capitalist Arlan Hamilton, a church plant applying business practices to the non profit sector, and the rise of Success Academy Charter Schools among others.

Anchored by Mogul producer Eric Eddings and former Sampler host Brittany Luse, The Nod premiered in July 2017, supplanting their former self-produced For Colored Nerds podcast.

[99] A co-production with New York Magazine, The Cut on Tuesdays featured journalist Molly Fischer discussing current events including politics, fashion, and pop culture.

** All episodes of Sandra, The Habitat, and The Horror of Dolores Roach were each released as complete series on the same day to promote binge listening.

In July 2017, Variety reported that Julia Roberts was set to star in the series, replacing Keener's role from the podcast.

[103][106] The show's first season, starring Roberts, Bobby Cannavale, Stephan James, Shea Whigham, Alex Karpovsky, and Sissy Spacek, premiered on Amazon Video on November 2, 2018.

The series documents the six person crew of HI-SEAS IV "from the moment they set foot in their habitat, communicating with them through audio diaries that detail their discoveries, their frustrations, and their evolving and devolving relationships with each other.

[116] Other voices include Abigail Spencer, David Zayas, John Douglas Thompson, Margaret Cho, and Richard Kind.