The company successfully promoted their array of products for dogs and other domestic animals through the astute use of snob appeal.

Varieties of biscuits included 'Dog Cakes' (meat fibre and fish and meat),[1] puppy biscuits in regular and with cod liver oil, 'Malt-milk' for puppies, 'Weetmeet' (which came in two versions one for large dogs and one for small dogs and puppies), 'Bonio', 'Spix', 'Ovals' in regular and mixed varieties (flavours being yeast & meat, fish, spice & cod liver oil, fibrine, and charcoal), 'Fibo' granulated kibble food, 'Rodnim' hound meal, Alsax, Speedall, as well as a tinned food variety.

By 1896, it was an impressive affair: "Moreover, by ingenuity and mechanical skill they have built a plant at Poplar which combines all the elements of economies.

That is to say, they have conceived a scheme of things which enables them to produce a variety of articles with precisely the same machinery, and, therefore, at a minimum of cost.

Many well known artists and creatives have lived in the building over the years, including John Copnall,[5] Michael Green, Newton Faulkner,[6] Debbie Bragg,[7] Ian Berry,[7] and Roger Law of Spitting Image fame.