Marketers devote a great deal of time and money to collecting a "list" of highly targeted subscribers as a result.
They also use things like color psychology, catchy sales copy and keyword rich text placed with SEO (search engine optimization) in mind.
The goal of the page is to obtain the visitor's email address; additional information could distract the user or cause them to "click away" to a different website.
Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using squeeze pages.
New technology has also led to adding voice or video to squeeze pages in an effort to capture the visitor's attention.
In 2011, on two occasions (Google "Panda" and "Farmer" in February and June), the major search engines adjusted their algorithms to more accurately rank and sometimes exclude squeeze pages that are considered to be "spam" due to their lack of content.