The launch team consisted of Seth Godin, his book editor Megan Casey, former Fast Company employee Heath Row, Corey Brown, and Gil Hildebrand, Jr.

[1] Squidoo was a user-generated Web site which allowed users to create multimedia pages without an understanding of HTML.

In Squidoo's early stages, Godin noted that Martha Stewart and Jane Goodall's lenses did not receive large amounts of traffic, whereas lenses on myspace and the online game Line Rider were among the site's most successful.

[2] Godin announced in January 2006 that the company would start a profit-sharing system whereby lensmasters would receive affiliate income from ads they placed in their lenses.

[3] After its debut, Squidoo was profiled in CNN, The New York Times, MSNBC, and The Washington Post.