Squiggles is a brand of chocolate biscuit manufactured by Griffin's Foods in New Zealand.

[4] In 2017 three new flavours were created: Banana Blast, Chocolate Overload and Strawberry Fizz.

They were later brought back to shelves in 2023, with Griffin's saying that they listened to New Zealand.

[7][8][9][6][10] In 2019 Griffin's trademarked the physical shape and appearance of Squiggles biscuits.

Because the biscuit shape is a non-conventional trademark (i.e. not a brand word or logo), Griffin's had to prove that consumers associate the shape of the biscuits with the company Griffin's, not the Squiggles brand.