The company was acquired by Vancouver food wholesaler Kelly, Douglas & Co in 1944, who continued to market Squirrel under the former Canada Nut Co moniker.
[3] In 1976 Nabob Foods Ltd. became a wholly owned subsidiary of Jacobs Suchard AG of Switzerland.
In June, 1981, Nabob Foods Ltd. sold the Squirrel brand to Canada Packers Inc., to focus on its coffee business.
[4] In December, 1990, Canada Packers sold the peanut butter business to a subsidiary of CPC International of Englewood Cliffs, N.J. CPC decided it would continue making Squirrel peanut butter, along with Skippy peanut butter, at a Montreal plant, owned by Best Foods Canada Inc., a subsidiary of CPC's Toronto-based subsidiary, Canada Starch Inc.[5] In 1997 CPC International split into Bestfoods Corp. and Corn Products International, Inc. Unilever PLC (ULVR) London took over Bestfoods Corp. in June, 2000, for $20.3-billion (U.S.), acquiring the Squirrel brand in Canada.
The mascot was a brown squirrel wearing a green sweater, smiling and sometimes holding a peanut.