Squround

The term applies mostly to ice cream packaging design,[1] where the switch to a squround from paperboard bricks,[3] cylindrical half-gallons and other containers is motivated by consumer preference,[4] as well as cost effectiveness.

These packages are more rectangular than square, but the side edges are rounded, while top and bottom surfaces are completely flat.

Mayfield Dairy, which announced the switch to squround cartons in January 2003, told Food Engineering in April that they expect to sell the same number of 56 oz.

Outside the sector of Ice-Cream, Nestlé have also produced squround containers for its Nescafe range of large instant coffee tins.

[9] In a separate interview, they also stated that the design will help reduce losing lids and make their tins easier to grasp.