He started as a demonstrator at SVS College, Vizag in 1935 and joined as sub-editor at the daily, Andhra Prabha in 1938.

He later worked at Delhi Akashavani, The State of Hyderabad, and the daily Andhra Vani, in various positions.

He moved poetry forward from traditional mythological themes to reflect more contemporary issues.

The essence of his personality was captured by Gudipati Venkatachalam when he compared him with the great romantic Telugu poet Devulapalli Krishnasastri: “While Krishna Sastry made his anguish known to the whole world, Sri Sri spoke in his voice about the anguish of the whole world.

[8] He entered into Telugu cinema with Ahuti (1950), a Telugu-dubbed version of Junnarkar's Neera aur Nanda (1946).

Some of the songs, such as "Hamsavale O Padava", "Oogisaladenayya", "Premaye jannana marana leela", scored by Saluri Rajeswara Rao, were major hits.