St James's Gazette

But various causes, of which the strongest was the decline of a taste for serious journalism in the public, rendered it impossible for the St James's to attain to the prosperity of the Pall Mall.

In 1888 Greenwood persuaded Edward Steinkopff (still in the Apollinaris business with George Smith, the ex-proprietor of the Pall Mall Gazette) to buy the St James's.

[10] In the same year the paper's proprietor Edward Steinkopff sold the massively successful Apollinaris business to the restaurateur and hotelier Frederick Gordon, receiving £1,500,000 as his share.

The paper appealed to and influenced a comparatively small circle of cultured readers, a "superior" function more and more difficult to reconcile with business considerations.

[n 3] One of the concerns in Britain around the turn of the century was immigration into the UK, prompted partially by the Anti-Jewish pogroms in the Russian Empire[19] One of the most vociferous and outspoken anti-alien critics of the day was Major William Evans-Gordon, MP for Stepney, whose "restrictionist" rabble-rousing activities with the British Brothers' League led to the Aliens Act 1905.

After 1893, it was turned into an independent illustrated weekly, edited from the same office by James Penderel-Brodhurst (later editor of The Guardian from 1905),[n 4] who had been on the editorial staff since 1888; and it continued to be published till 1899[13] or until 1911.

[2] C. Arthur Pearson (later described by Winston Churchill as "the champion hustler of the Tariff Reform League") had had a financial interest in the St James's Gazette for several years.

With the acquisition went the London Evening Standard, which published every day a full list of Stock Exchange prices and was largely purchased on that account.