The Frogs were owned by Giesler Sports Enterprises and given sanction to enter the American Soccer League's newly-formed Midwest Conference by the United States Soccer Football Association at the 1972, summer meetings in Anchorage.
The team played only one season and was coached by Pete Traina, with Walter J. Giesler serving as general manager.
Their colors were green and white, and they played their home matches at Giesler's Sports Village.
[1] In a newspaper interview Giesler stated that the team named stemmed from a cast iron frog that had been found during a remodeling of his sporting goods store.
As he struggled to come up with an original name, he realized the answer was sitting right on his desk, and thus the St. Louis Frogs were born.