[citation needed] In the U.S. it is brewed for the domestic market by St. Louis, Missouri-based Anheuser-Busch.

[citation needed] The beer's name comes from the former St. Paul's Friary [de] in Bremen, which was next to the original St. Pauli brewery established in 1857 by Lüder Rutenberg.

][dead link‍] Per the label on the bottle, it is a product of the US, brewed by St. Louis-based Anheuser-Busch in one or more of its domestic facilities.

[citation needed] The distinctive label depicting a woman wearing a dirndl was introduced in the 19th century with the advent of the bottled beer.

The local artist commissioned for the label drew his inspiration from the waitresses at the time.