It was formerly the ceramics division of the Coloroll Group.

Coloroll went into receivership in 1990 and the ceramics division was subject to a management buyout, being renamed Staffordshire Tableware Ltd. Staffordshire Tableware itself went into receivership on 29 December 2000.

Part of the former site is now a B&Q store, with the rest of the land awaiting redevelopment.

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