Two of Herd's first Kansas installations were the 160-acre (0.65 km2) portraits of Kiowa War Chief Satanta (1981) and Will Rogers (1983).
[5] An installation Herd completed in 1994, Countryside, which was an image of a pastoral Kansas landscape on an acre of property owned by Donald Trump in New York City, was the subject of an independent film by Chris Ordal called Earthwork.
Filmed on location in Lawrence and New York City, it tells the true story of Herd's transformation of a large, trash-strewn, barren lot near a graffiti-laced underground railway tunnel inhabited with the homeless, into Countryside.
Herd made several trips to Havana to create Rosa Blanca in 2001,[7] an image of a white rose in honor of the 19th-century Cuban poet José Martí.
Herd's work has been seen on CBS Sunday Morning; Fox Television's Breakfast Time; Dateline NBC; CNN News; ABC's Good Morning America; and National Public Radio's All Things Considered.