The business eventually grew to six retail stores, a nationwide mail-order and distributor service, and multiple record labels.
Lewis distributed rhythm and blues records from independent labels including Atlantic, Chess and Specialty, and advertised his mail order business on radio stations KWKH (Shreveport, Louisiana), KAAY (Little Rock, Arkansas), and John R.'s powerful nightly show on WLAC-AM (Nashville, Tennessee).
This included releases from: Fontella Bass, Buster Benton, Brady L. Blade, Blind Boys of Alabama, Blind Boys of Mississippi, Charles Brown, Carter Brothers, Bobby Charles, Jimmie Davis, Clay Evans, Clarence Fountain, C. L. Franklin, John Fred and his Playboy Band, Frank Frost, Lowell Fulson, Mickey Gilley, Peppermint Harris, John Lee Hooker, Lightnin' Hopkins, Johnny L. Jones, Pigmeat Markham, Oris Mays, Jerry McCain, Toussaint McCall, Memphis Slim, Willie Morganfield, Dorothy Norwood, Bobby Patterson, Bobby Rush, Soul Stirrers, Joe Stampley and the Uniques, Nat Stuckey, Little Johnny Taylor, Ted Taylor, Traveling Echoes, Big Joe Turner, Ike & Tina Turner, Violinaries, Justin Wilson, and Young-Holt Unlimited.
The most successful release was in 1968 with "Judy in Disguise (With Glasses)" by John Fred and His Playboy Band from Baton Rouge, Louisiana.
In 1999, EMusic.com purchased the master recording rights of the Jewel family of labels, and Lewis retained his personal songwriting copyrights.