Emma's Imagination quickly signed with Future Records,[3] a label created by Gary Barlow, becoming only the third act signed to the label after Camilla Kerslake and Aggro Santos, and recorded the album with producer Martin Terefe in Kensal Town Studios in North London over a period of four weeks.

While complimenting Gillespie's voice, most of the criticism went to Terefe's production, with The Guardian awarding it 2/5 stars, stating: "Producer Martin "KT Tunstall" Terefe has filled out the songs with anodyne strings and mid-tempo pop-rock arrangements; the creeping, trip-hoppish Puddy Muddle stands out as one of the only items of interest.

Tunstall and Jason Mraz to success, has dressed her trilling and strumming lightly, with soporific, innocuous, featureless arrangements and "tasteful" strings.

They might not be the unimaginative "Unchained Melody"-style karaoke standards dumped on most X-Factor winners, but renditions of Bic Runga's "Drive" and Glen Hansard and Marketa Irglova's Oscar-winning duet "Falling Slowly," as respectful and competently performed as they are, offer nothing new on the originals.

"This Day" and "Focus" were released as singles during the time of her competing on the talent show, in acoustic guitar versions.