It has a close relationship with Universal's Interscope Geffen A&M Records label, which distributes Polydor's releases in the United States.

Notable current and past artists signed to the label include Rainbow, Siouxsie and the Banshees, Yngwie J. Malmsteen, the Cure, James Brown, Ray, Goodman & Brown, Atlanta Rhythm Section, John Mayall,[1] Deep Purple, Cream, the Moody Blues, the Who, Jimi Hendrix, Bee Gees, Lana Del Rey, Stephen Fretwell, the Jam, Style Council, the Shadows, James Last, Eric Clapton, Gloria Gaynor, Level 42, Sam Fender, S Club, Girls Aloud and Ellie Goulding.

)[6] Polydor remained Deutsche Grammophon's export label, including classical music, in France and the Spanish-speaking world for the remainder of the long-playing era, as a result of language and cultural concerns.

In the early 1960s, orchestra leader Bert Kaempfert signed unknowns Tony Sheridan and The Beatles, credited as The Beat Brothers, to Polydor.

[7][8][9][10][11] Popular International entertainers such as James Last, Bert Kaempfert, Kurt Edelhagen, Caterina Valente and the Kessler Twins appeared on the Polydor label, as well as many French, Spanish and Latin-American figures.

Late 1960s, Polydor released albums of John Mayall & the Bluesbreakers, Cream, The Who, Jimi Hendrix, Bee Gees and Eric Clapton.

In 1970, Polydor acquired the Hong Kong–based Diamond Records, which had been owned and founded by the local Portuguese merchant Ren da Silva in the late 1950s.

Throughout the 1970s, Polydor Incorporated became a major rock label, also releasing records by hit makers such as the Bee Gees,[13] Gloria Gaynor, Atlanta Rhythm Section and Ray, Goodman & Brown.

[14] Into the 1980s, Polydor continued to do respectable business, in spite of becoming increasingly overshadowed by its PolyGram sister label Mercury Records.

However, starting in the 2010s, Interscope Records has been signing acts such as Azealia Banks and Lana Del Rey jointly to Polydor and its logo has been seen on both releases.

Record producer Harold Shedd founded Polydor's Nashville, Tennessee, division in 1994, which specialised in country music.

Jaffe also interacted with many famous and successful artists while in his position, including Nick Lowe and John Lennon, as well as going on to work with groups such as the Jesus and Mary Chain and Saint Etienne in the late 1980s and 1990s.

Polydor also has a strong indie roster through the Fiction imprint with acts such as Ian Brown, Bright Eyes, Elbow, Stephen Fretwell, White Lies, Kate Nash, Snow Patrol, Filthy Dukes, and Crystal Castles.

It also acts as the UK label for American-based acts under Interscope-Geffen-A&M such as Eminem, the All-American Rejects, the Black Eyed Peas, Billie Eilish, Camila Cabello, Gwen Stefani, Dr. Dre, Lana Del Rey, Lady Gaga, Olivia Rodrigo, Selena Gomez and Sting.

Several pop acts from US label Hollywood Records, such as Demi Lovato, Jonas Brothers, Miley Cyrus, and Selena Gomez & the Scene were also signed to Fascination.