[1][2] Standard Steel Car Company, whose primary business was railroad rolling stock, announced in the summer of 1913 that a new $2,000,000 factory was nearing completion for the production of automobiles.

[5] "Monarch of the Mountains" became a company slogan, later replaced with the tagline "A Powerful Car".

All cars were given a twenty-five mile road test in the Butler area before distribution.

[2] In 1916 Standard Steel purchased the Model Gas Engine Company factory and assets to expand production.

[2] The Post-World War I recession and Depression of 1920-21 hurt Standard Steel Car Company and in January 1921, bankers from New York joined Standard Steel, which included Don C. McCurd, formerly with American Mercedes, Flanders and Willys.