The Lab's alumni network is extensive, deeply rooted, and has actively driven, participated, advised, and/or invested in multiple successful Silicon Valley unicorns and Fortune 500 companies.
At the intersection of human-computer interaction and behavior change, the Lab aimed to unlock actionable insights and accelerate the creation of tools to help facilitate positive behavior change across categories below: In 2002, the Lab created the Stanford Web Credibility Project and led a large study that resulted in the publication How Do People Evaluate a Web Site's Credibility?
Between 1998 and 2018, the Lab gradually moved away from Persuasive Technology to focus on Behavior Change methods and models.
The Lab advises and encourages anyone looking to design persuasive technologies to review their early and significant contributions on ethics and focus their research and efforts on positive change and helping people succeed and feel successful at doing what they already want to do.
[15] The Lab is committed to improving the methods, models, and applications of Behavior Design, an ongoing process of iteration and learning.