[9] Schwartz was a columnist, novelist, and writer of a large body of work dedicated to exploring the relationship between pathology and authority.
[10] His first book was a satirical collection of business terms called Bizwords, based on the concept of The Devil's Dictionary.
[12] At that point Schwartz, who had been writing in secret within a large multinational corporation, revealed his alter ego to colleagues at Westinghouse, who had until then known him only by his given name.
: The Ends Justify The Meanness;[13] Throwing The Elephant: Zen and the Art of Managing Up;[14] Sun Tzu Was A Sissy,[15] and, published simultaneously in the spring of 2006, Rome, Inc.: The Rise and Fall of the First Multinational Corporation,[16] and 100 Bullshit Jobs and How To Get Them.
Illustrated with color PowerPoint graphics, the book includes a core and advanced curriculum, as well as tutorials and electives, with subjects such as "not appearing stupid", "insensitivity training", and "Town Car management".
[21] In a March 2014 interview with Fortune magazine, Schwartz claimed that all of his data came from a think tank he incorporated, The National Association of Serious Studies, which "adheres to the highest standards of Internet journalism.
However former CBS Broadcast Group President Howard Stringer, who was aware of the ruse, compared Schwartz/Bing to Andy Rooney and David Letterman.