With the help of Submarino, Officenet expanded into Brazil that year, setting its office and warehouse in São Paulo.

[5][6] Advantages to a corporate blog include enhancing and continuing "a trusted relationship with consumers," improving employee satisfaction, and enabling market research.

[7] In 2009, usability consultant Jakob Nielsen used Officenet as a case study in his Social Networking on Intranets column.

[11] In 2009, the US Department of State selected Officenet Staples Argentina as a finalist for the Award for Corporate Excellence (ACE).

In 2011, Staples Argentina launched a "Virtual Store" concept[16] with QR code technology, copying a Tesco subsidiary in Korea.

In 2012 Staples Argentina launched its first locally-produced TV campaign, which was enthusiastically featured in Ad Age[17] and Adweek.