[3] For this end, Telecoms would invest S$1 billion over a period of five years; the roadmap included the installation of the skeleton cable network in 1980/81.

[4] In order for the network to be built, Telecoms started conducting studies in countries where cable television was more advanced.

The area was selected due to the cost of the cables, meaning that they were installed close to Comcentre, and its capability of having a high potential zone with interested customers in the hotel and household sectors.

Another company, a subsidiary of the Oversea Chinese Banking Corporation, set up a preliminary survey to study the potential cable market in the country, and in the region by May.

SCV also had the unprecedented responsibility of delivering terrestrial free-to-air (FTA) channels to Singapore households via its cable points, free-of-charge to viewers.

In October, with the Asian launch of BBC World Service Television, coinciding with Princess Anne's visit to Singapore, SBC was still in the negotiating phase to carry its contents over the planned news channel.

[15] For the feasibility of a cable network, a Hong Kong consultant was appointed, ahead of the launch of the UHF service.

In December 1991, NewsVision won the rights to carry CNN International programming over BBC World Service Television's output.

[22] Within its first week, SCV claimed to have had an "overwhelming response", according to a print ad from its technological suppliers, Jerrold and General Instrument.

SCV would remain a monopoly in the subscription television sector, with a push for competition after a few years, and would use Singapore Telecom's cable network to deliver its content.

[28] After a tour of major US media conglomerates in April and May 1994, Yeo announced that the cable network would be running "in two years".

[33] All of its offerings, including the three Malaysian channels, were subject to negotiations and terms of acceptance by the Singapore Broadcasting Authority.

[38] Phase one of the installation of the cable network in Tampines was scheduled to finish in June 1995, it would take three-and-a-half to four years for the entire island to be connected.

[39] The first programmer to win a contract for a slot on SCV's cable network was Robert Chua's China Entertainment Television in February 1995, which promised a formula of "no sex, no violence and no news".

[46] Negotiations with The Walt Disney Company were underway, with the opening at the same time of its uplink facilities in Singapore, ahead of the launch of the channel in Taiwan.

The decoders also had an authorisation key where parents would select age-appropriate programmes and monitor time spent by children watching television.

[54] On 23 May, an agreement with Turner enabled TNT & Cartoon Network and CNN International to be added;[55][56] alongside the announcement, at a banquet party held by SCV that evening, it was announced that after Tampines, the areas of Pasir Ris and Choa Chu Kang were the next to receive the service, and that installation would be done by Christmas.

[66] To celebrate the launch of the service, SCV held a three-day fair near Tampines Sogo where potential subscribers had the chance to experience it first-hand.

[70] Star Movies was absent due to censorship problems, which would force SCV to "sanitise its content to terrestrial sensitivity".

The cables used by SCV at launching time were of a higher capacity than Singapore Telecom's extant copper wires.

[76] Reports emerged in early January 1996 that Rediffusion Singapore had the possibility of using SCV's cable network to deliver its signals, enabling better reception for the NTUC's Radio Heart and RCS's Class 95.

[84] The previous year, the National Solidarity Party warned against the usage of community channels on cable, increasing viewer perceptions of Singapore being a police state and cause mistrust between authorities and people.

[86] At the same time, SCV announced that its next phase in the cable rollout plan would be in Bukit Panjang; wiring work was scheduled to start in mid-March 1996.

New channels were introduced this year: Japan Entertainment Television on 1 February,[104] Star Movies 1 April, after being rejected in the initial offer,[105] National Geographic on 1 June[106] and on 22 December, a second in-house sports channel, SuperSports,[107] whose regular broadcasts started on 15 January 2000 with its coverage of the 2000 Australian Open.

[111] In the first two weeks of April 2002, it offered a package of four European films, in a country whose movie market is dominated by American and Hong Kong productions.

[116] Subscribers raised concerns over the price hike for the 2006 FIFA World Cup, which StarHub claimed it was due to "escalating costs" for its licensing.

[117] StarHub launched its high-definition television service on 18 January 2007,[118] being the first country in South East Asia to offer HD channels.

[123] On 1 August 2010, StarHub TV will cease broadcasting the Barclays English Premier League for the 2010/11, 2011/12 and 2012/13 seasons as it did not procure the rights to do so.

The channel was revived after StarHub TV acquired its rights to broadcast the 2018-19 season of UEFA Champions League.

[129] However, StarHub followed up with another announcement on 24 June 2018, saying that cable services will end on 30 September 2019 instead, giving consumers until 31 August 2019 to switch to fibre.