The station was folded into Greatest Hits Radio South West, as part of a rebrand, on 1 September 2020.
The station originally launched in 1993 as CD 603, broadcasting on the AM frequency left free by BBC Radio Gloucestershire.
The station went through a number of name changes in that time including 603AM, BOSS 603 and Cheltenham Radio.
In March 2013, Storm Media Services sold the station again, this time to Celador Radio who confirmed it would relaunch as The Breeze.
[1] It was based in Knightsbridge Business park in Cheltenham, Gloucestershire and played music from the 70's to today.