John Donnelly, the co-managing director of Ashville Media and one of the backers of the newspaper suggested it would initially have a circulation of 50,000, which he thought achievable in the first six months of availability.
Raidió Teilifís Éireann (RTÉ) had even planned to run a True Lives documentary about the launch on its television schedule during the first September of its existence.
[1] After its failure John Donnelly announced his resignation from his publishing company, Ashville Media and was reported as having left Ireland and travelled to Portugal in a move to minimise his tax bill.
His business partner Diarmuid Lennon was left as the sole managing director of the company, known for its production of magazines, yearbooks and diaries.
A previous example of these savings by an Irish businessman was communications tycoon Denis O'Brien, who is believed to have saved €63 million in capital gains tax when he moved to Portugal in 2000 after selling his mobile telephone, telecommunications and internet company Esat Telecommunications Limited (now BT Ireland) for €292 million.