Start Fitness is a United Kingdom sports retailer founded in 1991 and is based in Newcastle Upon Tyne.

It is currently a UK leading bike, running and fitness retailer.

Start Fitness supports many local running, cycling and athletics events, providing sponsorship to various young athletes, and discount to local clubs on sportswear.

Today, Start Fitness has one superstore unit based across Market Street and Grainger Street, Newcastle, with plans on opening more stores nationally.

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