Start It Up (Shake It Up)

"Start It Up" is the pilot episode of the American television series Shake It Up, a female buddy-show with a dance concept, starring Bella Thorne and Zendaya.

They appear in a group of people waiting at a subway stop, as Rocky plays her boombox and they attempt to dance for money.

CeCe's mother, Georgia (Anita Barone), who is a police officer, and her brother Flynn (Davis Cleveland).

In a rush, the duo prepare a "one-minute breakfast" for Flynn, mixing his cereal in a blender and putting it in a bag.

As they arrive at school, their friend Deuce (Adam Irigoyen) is introduced, offering them bootleg Lady Gaga concert tickets.

After deciding to go to the auditions, their rivals, Gunther and Tinka Hessenheffer (Kenton Duty and Caroline Sunshine), are introduced, and they tell CeCe and Rocky their plans of trying out for the show as well.

On what makes the show different, Marsh said "while buddy comedies have been around since the start of television," that "this is the first time anyone has incorporated dancing into the underlying premise of a sitcom.

"[4] The concept of the show has been noted to be very similar to that of fellow Disney Channel series Hannah Montana, and according to The Sun-Sentinel, Shake It Up is the same approach with dance.

Chuck Barney of the Contra Costa Times said that the show's plots "play out in typical Disney Channel style with uncomplicated story lines, broad humor and moral uplift.

Recurring cast members Caroline Sunshine, Anita Barone, and R. Brandon Johnson debut in their roles of Tinka Hessenheffer, Georgia Jones, and Gary Wilde, respectively.

[9] As the premiere episode of the series, "Start It Up" first aired on November 7, 2010, following an hour-long special of Hannah Montana Forever.

"Roll the Dice" was written by Niclas Molinder, Joacim Persson, Johan Alkenas, and Geraldo Sandell.

[9] Molinder, Persson and Alkenas also receive writing credits on "Our Generation," also written by Drew Ryan Scott.