The music video was released on his YouTube channel on 22 May 2014, it was directed and produced by Nima Navili Rad.

[4] On 9 November 2014, Allday released the music video for "Wolves" featuring Sunni Colón confirming it as the fourth single from Startup Cult.

The video has Tom Gaynor (Allday) commentating between clips of his songs telling people to check out the album.

Allday has constructed a sound that’s modern and on-trend, a believable, youthful and — beyond the occasional muscle-flex — humble narrative."

"[7] Libby Parker from Glam Adelaide also gave a positive review saying that "There's a lot of variety on the 15 track album and Allday's lyrics are often honest, raw and reflective of his youth."