Announced in 2013, and launched in 2014, State aims to build a global opinion network using natural language processing, databases and sentiment analysis.

[6] When State launched its mobile app and the platform to the public in February 2014, it had about 30 employees,[4] most of whom work at headquarters in London.

Its advisors include Sir Tim Berners-Lee, Deepak Chopra, Troy Carter, Eli Pariser, Andrew Paulson, and Nigel Shadbolt.

For example, "insights reports" based on aggregated opinions could "aim to capture sentiment about a concept, brand, or event, which are currently free for State users".

State users generally viewed "Facebook as a whole" negatively while opinions of the company's new Paper app were overwhelmingly positive.