To enforce stealthy behavior, companies often require employees to sign non-disclosure agreements, and strictly control who may speak with the media.
The term stealth innovation has been applied to individual projects and ideas that are developed in secret inside a company.
[3] Whereas secrecy is the historical norm in many fields of business,[2] start-up companies often thrive on publicity and open sharing of information.
There is intense media interest in some business sectors, with even relatively small funding rounds covered in specialized press.
Public relations is considered useful to attract interest from talent, customers, and investors, and to promote the careers of the people involved.