Steed's main artist was singer-songwriter Andy Kim, whose biggest hit for the label was "Baby, I Love You" (co-written and produced by Barry) in 1969.
Other artists on the label included Robin McNamara ("Lay a Little Lovin' On Me") and The Illusion ("Did You See Her Eyes").
Other Steed acts included Louis St. Louis and Jacqueline Carol (St. Louis would later produce the "Grease" and "Grease II" soundtracks), The Playhouse, Hank Shifter, Keepers of the Light featuring Alzo Fronte (who also recorded as Alzo + Uddin) and The Rich Kids featuring Danny Belline.
Most of Steed's recording sessions took place at Century Sound Studios in NYC.
Jeff Barry and Andy Kim's songwriting partnership was a cornerstone of the label's fortunes.