He gained enormous power in the distribution sector by securing the rights to release the films of the Hollywood companies Warner Brothers, Universal Pictures and First National.

Pittaluga also moved into the film production business around the same time, acquiring studios in Turin.

He produced a series of films featuring pulp Strongman characters including Sansone and Saetta and particularly Maciste.

[1] Pittaluga's power grew in 1926 when he acquired the traditional leading production outfit Cines from the conglomerate Unione Cinematografica Italiana.

After Pittaluga's sudden death in 1932 the company continued to release the same kind of populist films, and were only overtaken when the Fascist government of Benito Mussolini invested large sums of money in production and constructed the vast Cinecittà complex in Rome.