[4][5] In March 2022, he launched Palmer, a luxury media brand, with Michael J Berman, co-founder of George magazine.
He earlier worked at Esquire and L'Uomo Vogue, Tonchi's editorial roots are in what he calls "niche" publications, he revealed in a 2007 interview in 032c magazine.
[10] Tonchi voiced reluctance to accept the change of ownership, so his replacement by Sara Moonves didn't surprise observers.
Tonchi added: "Leading W magazine and working with talented teams at Condé Nast was a highlight of my career.
Under his leadership, T increased to 15 issues annually, expanded internationally, launched a companion website, and was nominated for multiple National Magazine Awards.
Tonchi has curated a number of exhibitions and co-authored and edited the accompanying books, including "Excess: Fashion and the Underground in the '80s," "Human Game: Winners and Losers," (exhibitions created for Pitti Immagine at the Stazione Leopolda in Florence), "Uniform: Order and Disorder" (an exhibition in Florence and P.S.1/MOMA) and most recently, "Italiana: Italy Through the Lens of Fashion 1971-2001" at Palazzo Reale in Milan, and "Bellissima: Italy and High Fashion 1945-1968" at the MAXXI Museum in Rome and NSU Fort Lauderdale.
He was the co-author of "Total Living" and "Walter Albini and His Time," and a visual consultant for "Memos: On Fashion In This Millennium" at the Poldi Pezzoli Museum in Milan.